Investing in solutions

 

 

This ad for Bank Australia is a great example of normalising socially responsible business, renewable energy and divestment. None of these are particularly new ideas but the fact they’re on TV in a slick ad for a business shows how they’re becoming mainstream.

When watching the ad keep an eye out for the solar panels being installed by a business owner to save money, the message that the bank “doesn’t lend to the fossil fuel industry”, the lady charging her Tesla and wind turbines as the picturesque backdrop to an Australian road trip.

The more these kinds of images and messages appear in the media, particularly in a way that portrays them as business-friendly, the more normal they will seem and the more support they will have. And we certainly need more businesses and more people using their power to create a better world by investing in solutions, not fossil fuels.

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