Social. Connected. Visible.

 

Climate change is a wickedly complex problem, no small part of which is due to its causes being invisible in our everyday lives. This video from Vox and University of California is a great explainer of how particular types of messaging can make the causes of climate change visible and deliver nudges that help us change our behaviour to tackle them.

Give it a watch! To help lodge the message in your brain these are my key takeaways:

  • Make behaviour change activities social and competitive (eg. comparing energy savings with neighbours)
  • Connect the behaviour change to a wider problem, ideally one that people can relate to personally (eg. air pollution affecting kids’ health, particularly impactful for parents with kids)
  • Make the problem or impact of changes visible (eg. show people their home energy use by device, put data in their hands).
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