The main reason I’ve started writing this blog is because if we’re going to grow the forest so to speak – to tackle climate change, to protect the environment and to live sustainably – then we’re going to have to very quickly ditch the doom and gloom for positivity. This is the idea I want to espouse and explore here.

For years I’ve believed that to create the changes we need to be able to live sustainably on this planet people first need to be inspired. Doing good by the environment needs to feel good, not just right.

For me, that means painting an inspiring and optimistic but entirely believable and tangible picture of the sustainable world we will live in. Big picture and little picture. What will our streets, houses and cars look and sound like? What will we eat? How and where will we work? What will that work look like? What will the world be like? Will there still be poverty?

The world is heading in a pretty screwed up direction at the moment as we pollute and use more resources than we have (see also planetary boundaries research). But we won’t change that by scaring people – that only leads to feelings of impotence and inaction and denial.

Let’s inspire people to be part of the change and to help build a prosperous, peaceful and sustainable world by showing them how great it will be and how they can make it happen.

(Photo at top via BBC future)


Grow the forest

I called this blog Grow the Forest partly because it’s been germinating in my head for a while now and partly because that’s what we need to do.

We obviously need to grow more forests (or should I say regrow to replace what we’ve destroyed) but we also need to grow both numerous new institutions, systems, businesses, technologies and ways of thinking all incorporating sustainability as well as the numbers of people who incorporate sustainability into their thinking, their values and their living.

So, grow trees, grow good things, grow popular support —> create a sustainable world.

None of this is particularly groundbreaking stuff but worth getting down on screen to flesh out the basis of my thinking.

So what do we start growing and why?

Exciting times

We live in exciting times!

We’re on track to see 2-4 degrees of global warming in this century; rainforests are being depleted at astounding rates. fish stocks are crashing and we pour pollution into our skies, fields and oceans.

But these scary problems will be their own undoing. They are what will launch us into a new way of living that values the planet and our environment as much as we value ourselves. A way of living that will ensure peace and prosperity for all for generations to come.

Yeah, I’m getting a bit Obama-”this-was-the-moment-when-the-rise-of-the-oceans-began-to-slow” but it’s true. We now have the opportunity to build technologies, institutions, jobs and wisdoms that will, with a bit of luck, set the world up for countless generations.

And I think that’s pretty damn exciting, don’t you?



My name is Andrew and I’m starting this blog because I want to share my excitement and ideas about the future we’re creating.

It’s a sustainable world being built with amazing innovations and creativity and I want to bring as many people as possible on board with that vision so we can actually make sure it happens, and sooner rather than later.

Hence we need to grow the forest. We need to grow the amount of support for and understanding of sustainable futures. We need to grow the number of people living sustainably. And we need to let the natural world grow – to let it rejuvenate and thrive.

My particular interest on this blog is how we grow this forest by creating inspiring visions of our sustainable world and how we communicate it to inspire support and participation.

Hopefully you share some (or all) of my excitement and have awesome ideas or thoughts you’d like to share too!

Fun times!